Strategic Management: Creating Competitive Advantages 7th Edition ISBN 9780077636081
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Strategic Management: Creating Competitive Advantages 7th Edition Textbooks
- 7th Edition
- Gregory G. Dess, G. T. Lumpkin, Alan Eisner, Gerry McNamara
- McGraw Hill Education
This textbook provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.
Table of Content
PART ONE: STRATEGIC ANALYSIS
Chapter 1: Strategic Management: Creating Competitive Advantages Chapter 2: Analysing the External Environment of the Firm Chapter 3: Assessing the Internal Environment of the Firm Chapter 4: Recognising a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
PART TWO: STRATEGIC FORMULATION
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6: Corporate-Level Strategy: Creating Value through Diversification Chapter 7: International Strategy: Creating Value in Global Markets Chapter 8: Entrepreneurial Strategy and Competitive Dynamics
PART THREE: STRATEGIC IMPLEMENTATION
Chapter 9: Strategic Control and Corporate Governance Chapter 10: Creating Effective Organizational Designs Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship
PART FOUR: CASE ANALYSIS
Chapter 13: Analysing Strategic Management Cases
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